Our co-founders have extensive experience in the culinary arts and understand that food & drinks should be enjoyed. While spending years in product development for various consumer packaged goods brands, it became apparent that there was a major hole in the healthier food & drink markets that needed to be filled. These products are hard to chew, get stuck in your teeth, leave after taste, not sweet enough, way too sweet and always miss the mark of satisfaction.
This led us to our mission:
Develop mainstream products to be better than better for you with the same delicious taste experience the
sugar-filled alternatives deliver without the negative effects.